Friday,
January 10, 2003
Big Round Records
isn’t just for kids anymore
By
Cindy Kibbe, New Hampshire Business Review
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Reprinted with permission of New Hampshire Business Review
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The
independent record company founded by Paul Hodes, at piano, and
his wife Peggo records and produces albums of their own group Peggosus
as well as other artists around the country. (Photo by Cindy Kibbe)
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Big
Round Records of Concord may have struck a chord in the children’s music
genre. The albums produced by the company, however, are anything but child’s
play.
Founded in 1986 by Paul and Peggo Hodes, the independent music company
records and produces albums out of the Hodeses’ home for their kid-friendly
rock band, Peggosus, and other artists in New Hampshire and elsewhere
around the country.
Big Round Records started as a vehicle for the Hodeses’ own music. Paul
Hodes said his love of both music and the technical side of recording
had
a lot to do with the company’s creation.
“I was always interested in recording,” said Hodes, who also is an entertainment
lawyer with the Concord-based law firm of Shaheen & Gordon.
Peggo, a vocal teacher and classically-trained soprano at Boston’s New
England Conservatory of Music, provided her immense vocal and stylistic
range to Paul’s “froggy bottom” voice and guitar licks for Peggosus’ first
album, “Jubilee,” a work that Peggo described as “flat-out” rock ‘n’ roll.
It wasn’t for adults, however. It was for children.
One of the first such albums to employ the genre in that market, it received
accolades from families and critics alike and won a Parent’s Choice Award
from the Parent’s Choice Foundation, whose mission is to “provide parents
with information to participate wisely in their children’s learning.”
What made “Jubilee” and Peggosus’ other critically acclaimed albums even
more remarkable was that they were self-produced. While smaller independent
labels often expand the boundaries of musical styles, it is rare that
they gain such notice.
Bringing it all back home
The ‘90s brought changes to the music recording industry as well as the
Hodeses’ music. Analog technology was replaced by digital, and the Hodeses’
shifted to a more mature audience. In 1996 they began recording and performing
as a duo, Peggo and Paul. Their new sound was not quite folk, not quite
smooth jazz, but a blend of styles.
By now the Hodeses were not only producing albums, but recording them
as well.
They had their home specially designed to be a recording studio. Budgetary
constraints prevented them from building a dedicated studio room, so they
use their cathedral-ceilinged atrium, bathroom and basement to full acoustical
advantage.
“Since the engineering equipment is located in the basement, we had the
architect install a trap door in the basement ceiling to the living room
floor, and we pull the cables up through there,” Peggo said.
Paul added to his arsenal of mixing equipment over the years, swapping
out most of his old analog recorders for 24-channel digital consoles.
He could now burn his own master CDs and control the blend of instruments
and voices on the finished product.
“The advances in technology really brought multi-track recording and quality
to the masses,” said Hodes.
While there are disadvantages to having a home recording studio - namely
sounds that have to be eliminated or electronically removed from the master
- there are several major advantages to recording in such an environment.
“We can record any time we want to,” said Paul. “I can also spend as much
time as I want to mixing and playing around with the tracks to get the
right sound without it costing me $100 an hour at an outside studio.”
Despite the critical success of its albums, Big Round Records’ lack of
name recognition has made the last crucial steps of distributing and marketing
difficult. And the fact that Peggo and Paul’s self-titled albums have
no clear-cut genre makes their marketing even more difficult.
Hodes said he’s not convinced that mainstream retail stores work for a
small independent label. “Even when you pay a store to display your albums,
many times they don’t follow through with their promises,” Hodes said.
The Hodeses have won half the battle, however. Albums on the Big Round
Records label are now distributed by Fountainbleu Entertainment in New
York.
With the advent of music download and file-swapping sites on the Internet,
Hodes said that the recording industry is currently in a state of flux.
“The new paradigm for music sales is a little uncertain,” he said. But
that uncertainty can be a big advantage for smaller labels like Big Round
Records. Today, many new artists and small labels distribute their music
through Internet sites that offer legal downloads of songs for a few dollars
or occasionally for free.
“We’re now talking seriously about alternative marketing,” Hodes said.
The Hodeses remain hopeful about the future. Returning once again to children’s
music, they appear to be working on another landmark project for the genre:
“Rock-A-Baby Band,” a book/CD collaboration with children’s author Kate
McMullan. One of the first such combinations in the industry, the package
is being published by Little, Brown & Company and should be in stores
in April 2003.
For more information, visit bigroundrecords.com.
Part of a continuing series to assist New Hampshire businesses, sponsored
by Citizens Bank.
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